Under-communicate at your peril, what do big brand catalogues and PDSs have in common?. So much news, so many events... ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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SSFPP

Hi There

 

Monday's market chaos made me reflect on the need to over-communicate when the proverbial hits the fan. All those ideas about 'time in' the market, not 'timing' the market etc. really come into their own when there's panic in the air.

 

Don't leave people to do their own research, it generally doesn't work out so well!

 

Regards

Sarah

THOUGHT OF THE WEEK 

When I met Jenny Calcott, our Operations Director, I had that immediate “OMG, you are just the person I need!” feeling. After 25+ years in advertising, the move into PDS and product management wasn’t a career leap so much as a costume change.

 

In Jenny's first blog for Mayflower, she unpacks how those worlds collide and what they teach us about getting complex work out the door, through a thicket of stakeholders, on a fixed deadline. Read the blog here. 

LATEST NEWS & VIEWS 

 

Gen X facing complex and uncertain path to retirement - Super Review SP - yah yah yah. Most of the time everyone else forgets that we (Gex X) exist. And frankly we like it that way! On the retirement front though, it really doesn't have to be so doom and gloom. There are already excellent calculators that help you figure out what your retirement income is going to look like, taking into account the age pension, housing etc. And of course if all else fails you can always speak to an adviser.. (let me know if you want a referral to a good one).

 

Industry clashes over crackdown on high-risk super switching - Super Review SP - another media beat-up! Seriously people. Platforms aren't the enemy.

 

Super funds urged to treat communication as ‘trust event’ - Super Review. SP - in today's edition of 'the bleeding obvious yet often ignored...'

 

Super funds sign landmark Canada investment pact - Super Review. SP - not sure what I think about this. Looks like a whole lot of grandstanding but maybe I'm missing the point?

 

ASFA warns super insurance reforms have left thousands uncovered - Super Review

 

ASIC launches beneficial ownership transparency review - Financial Review

 

Super balances rise in February as market uncertainty grows - Super Review

 

FSC Policy Update: Super advertising ban during onboarding - Financial Services Council

 

Major super reforms cost members $670m in death benefits: ASFA - Financial Standard

 

Super executives rethink risk-averse culture - Investment Magazine

 

Fund managers expand their product horizons to capture client demand - Money Management

 

The undercurrent of Australia’s ‘ocean’ of superannuation capital - Investor Daily

WORTH YOUR TIME

ThatSuper.Show 

In this episode of That Super Show, Sarah Poole and Ben Darlow from estateXchange unpack why death benefit claims remain so manual in 2026 and what that really means for families already dealing with loss. They also explore what needs to change to make the process faster, clearer and more compassionate.

That Super Show

Featured Event 

Don't miss out on our next ASFA National Legislation Discussion Group Webinar: Creating a Speak Up Culture with guest speaker Andrew Brown from Adaptive Cultures. Monday, 16 March 2026, 1-2pm via Zoom. If culture, leadership and organisational health are on your radar, grab a spot. Register here.

ASFA March 2026

Events we are running/speaking at:

CREW Webinar: Beyond Compliance: Design and Distribution Obligations, Governance and Defensibility in a Heightened ASIC Enforcement Environment with guest speakers Dhivya Mani (Executive Director), Julianne McKnight (Senior Compliance Manager) and Natalie Trueman (Senior Compliance Manager) from Source. Wednesday, 22 April 2026, 1-2pm via Zoom. Register here. Women only, sorry blokes.

 

FUTURE FUND ADMIN 2026 - The Future of Superannuation Fund Administration Forum. 19-20 May 2026. Sydney. Register here.

 

For a full list of industry events relevant to SSFPP readers, click here.

PRODUCT GOVERNANCE

Product Governance

Most product governance frameworks are a bit like a duck - serene on the surface, paddling furiously underneath.The framework looks fine. The reality of running it - disconnected systems, email approvals, manual version control etc. is another story. When things aren't working, the instinct is to strengthen governance. More committees, more sign-off layers. But in my experience, the framework isn't what's failing. The workflow is. Read more here.

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1 – Are you drowning in PDSs? Are you looking for a lower risk, more efficient process?

2 – Are there any clouds on your business horizon? Do you have the right comms strategy in place?

3 – Do you need expert help to make a change to your business?

 

Then let's talk! mayflower.com.au

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In the spirit of reconciliation Mayflower Consulting acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past, present and future and extend that respect to all Aboriginal and Torres Strait Islander peoples today. Always was, always will be Aboriginal land.

Mayflower Consulting (including CREW Australia), Level 17, Angel Place, 123 Pitt Street, Sydney, NSW 2000, +612 8078 6979

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