THOUGHT OF THE WEEK
What tomatoes can teach us about DDO
The Four Corners episode on Monday night looked at the provenance of tinned tomatoes and (using isotope testing) found that many labelled "Australian" were actually from China. When approached, the companies vigorously denied it, pointing to all the correct assurances they had in place.
Which brings me to DDO. We've taken the same approach across the industry, all the assurances in place. But if someone used a similarly scientific approach, what would they uncover? Would they find that the right products are in the hands of the right consumers?
It is absolutely possible to use big data to scientifically demonstrate whether or not your products are in the hands of the right consumers, but almost no one is doing it.
So frankly it's no surprise that what ASIC is now looking for is active monitoring, to check those assurances are worth the paper they're written on.
If you're interested in removing the pain of monitoring and using big data instead, we should talk.
